Watch Born's cinematic visual for "Coolio" (Filmed In The Dominican Republic)
Born is a Hip Hop recording artist from Boston, Massachusetts.
He took a liking to music at the age of 11 after watching his older brothers freestyle and beat battle in the project hallways. He soon built up the courage to join in and became recognized as the youngest, most lyrical MC in the neighborhood.
Dominican and African American descent, Born grew accustomed to all likes of music such as Jazz, Reggaeton, Rap, Soul, and R&B, all of which has influenced his sound.
In 2012, Born joined forces with fellow Boston artist, G Dot to release a duo project, Fam Radio Vol. 1 which caught the attention of Hip Hop legend, Edo G who later served as a mentor for Born.
In the years to follow, Born released his first music video and 2 more collab mixtapes with G Dot, Fam Radio VOL. 2 & Audible Cons VOL. 1. Both projects became instant classics worldwide, prompting them to release 2 albums, Confidence Presents & Oyoshe Presents. The duo toured worldwide and established global recognition in countries like Chile, Berlin, and Naples.
Born later released his solo project, Born Flexin, which earned him over a million views for his music videos for singles, “Haters” & “Making Tracks”.
Born’s second solo mixtape, Nasa released Christmas 2016 and featured a verse from Hip Hop veteran, Masta Ace.
In 2017, Born collaborated with 1/3 Migos, Quavo for “Hot Topic” which is produced by Dun Deal. “Hot Topic” has over 2 million combined streams and the official music video was shot in the Dominican Republic and has over 3 million views on Youtube and over 4 million views on Worldstar.
Born’s steady ascent continues with the recent release of “Coolio”.
“Coolio” proves without question that Born (of acclaimed duo G.Dot & Born) is coming into his own not just as an emcee but as a songwriter. That’s especially apparent on the hook, which turns into the type of ear worm that will bang no matter where it’s heard—clubs, car systems, live shows, wherever.
More than just an incredibly catchy single with sing-along lyrics, “Coolio” serves as a proud f-ck-you anthem for anyone who’s been scorned by an ex. Born uses his fluid delivery to send a strongly worded kiss-off to a woman he thought would be his wife. It all makes for a track that bangs just as much as it conveys real emotion, once again proving that Born cares just as much as lyricism as he does making massive hits.
The official music video and audio of “Coolio” is now available for stream and download through all major digital retailers, via Rich & Fly Records.